Development and Public Relations Records,1910-1981

Descriptive Summary

Title
Development and Public Relations Records,1910-1981
Creator
Transylvania University
Extent
ca 6.5 cubic feet
Subjects
Transylvania University -- Alumni and alumnae.
Transylvania University -- Endowments
Transylvania University -- Finance.
Transylvania University -- Public relations
Disciples of Christ
Fund raising -- Kentucky -- Lexington
Universities and colleges -- Kentucky -- Lexington -- Alumni and alumnae
Universities and colleges -- Kentucky -- Lexington -- Finance
Financial records.
Finding Aid Author
Processed by: Staff; machine-readable finding aid created by:Bonnie Cox
Repository
Transylvania University

Collection Overview

Biography / History
Early efforts at securing operational funds and an increased endowment were administered primarily by the presidents of Transylvania University, with relevant records maintained by the University Treasurer. By the 1940s the position of Director of Public Relations had been established among whose functions was the enhancement of the university's public image and the effectiveness of the alumni association as a fund-raising tool. Later the Office of Development functioned as the principal fund-raising unit, and within it, the Division of Alumni Relations.
Scope and Content
These materials consist of financial records and correspondence relating to various fund-raising drives conducted by Transylvania University along with miscellaneous records relating to the alumni association. Specific records include a donor book (1910-1939); correspondence, memoranda, and reports (1917-1980); endowment campaign fund ledgers and cashbooks (1919, 1923-1928); pledge books (1924-1926); a church donations ledger (1924-1928); and press releases, solicitation form letters, and other mailings (1921-1980). Documentation details staff efforts to target funding appeals during various endowment drives; sources of funds and their contributions; support of the Christian Church (Disciples of Christ); and a variety of other public relations projects. Alumni related materials include an alumni association receipt book (1916-1919); fragmentary correspondence and memoranda (1916-1980); and partial lists of alumni arranged by degree granted, subsequent profession, and year of graduation. Unpublished catalog of holdings.